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Monday, 27 February 2017
I have outgrown Endorsement Deals, Don Jazzy claims
Don Jazzy, Mavin Records CEO and ace producer says he’s outgrown being a brand ambassador at this stage in his career, adding that is now into partnerships.
“Brand ambassador? I stopped that a long time ago. We are bigger than those things now. We are more about partnerships,” Don Jazzy said on Friday at the launch of Flobyt, in Lagos.
According to Don Jazzy, Flobyt; the free WiFi service, will help increase the access of Nigerian consumers to local content.
He revealed that Nigerian music is mostly streamed and purchased by those in the United Kingdom and the United States.
“It will be nice for your consumers to access your music on the go. If you look at our analytics on how our music is being consumed, we noticed that the people that buy and stream are more from the UK, US and other African countries.”
The co-owner of the defunct Mo-Hits Records noted that if Nigerians have easy, affordable internet access, they will be the highest consumers of local content.
“Obviously if there’s more WiFi here, the number will grow because our core fanbase is here,” he added.